Neuroscientists say brains of Apple fanatics the same as religious fanatics

[Caliga]

What a strange thing to research.

This project made possible by a grant from The William H. and Melinda F. Gates Foundation.

[MadImmortalMan]

From the comments:

Our Father, who art in Cupertino, Steve Jobs be thy name.

Thy iPad come, Thy will be done, no Flash as it is unstable.

[derspiess]

What a strange thing to research.

I think it's an interesting & relevant topic from several angles.  Though, while I enjoy mocking iFanbois I suspect that there are other brands or non-religious causes that would give similar results.

[Razgovory]

What a strange thing to research.

I think it's an interesting & relevant topic from several angles.  Though, while I enjoy mocking iFanbois I suspect that there are other brands or non-religious causes that would give similar results.

I suspect you are correct.

[KRonn]

Lol.. funny thread, some good comments and pics! I love the Apple logo on the flags, with the marching soldiers!   

[Slargos]

I only uncritically accept the facts that make people who disagree with me look bad. 

[Berkut]

What a strange thing to research.

I think it's an interesting & relevant topic from several angles.  Though, while I enjoy mocking iFanbois I suspect that there are other brands or non-religious causes that would give similar results.

Of course - the point isn't that Apple fanatics are unique. There is nothing "special" about Apple fundies. The point is just that fundyism, while typically religious in nature, is not actually a fundamentally religious phenomenon.

It is of no great surprise that the Apple fanbois are irrational about their allegiance in a very similar fashion to how religious fanatics are irrational.

[Admiral Yi]

Unsurprising. People need religion even if they won't admit it to themselves.

Cult of Diversity or Cult of Apple, it matters not.

Is there a Cult of Being a Hateful Asshole Loser? If so, you'd be the Pope.

I suspect they would get similar results with political extremists of all stripes.

[Barrister]

I left this alone at first, but since the thread keeps getting posts...

what a load of horseshit!  The source is not some academic journal (now that would be interesting), but is a BBC documentary called "Secrets of Superbrands".  Their "proof" is comparing MRIs - okay interesting, but we know little or what MRIs actually are showing us.  So brains of people who identify as religious are similar in some respect to people who identify as being Apple fans.  The why ro how however is completely unknown.

Then the rest of the article is where the real crap starts flowing.  They go from the vaguely scientific MRIs to one journalist comparing an Apple store to a cathedral, and another journalist comparing the opening of an apple store to a revivalist prayer meeting.  Nothing scientific here - just a story looking for some self-confirming quotes.

[garbon]

I left this alone at first, but since the thread keeps getting posts...

what a load of horseshit!  The source is not some academic journal (now that would be interesting), but is a BBC documentary called "Secrets of Superbrands".  Their "proof" is comparing MRIs - okay interesting, but we know little or what MRIs actually are showing us.  So brains of people who identify as religious are similar in some respect to people who identify as being Apple fans.  The why ro how however is completely unknown.

Then the rest of the article is where the real crap starts flowing.  They go from the vaguely scientific MRIs to one journalist comparing an Apple store to a cathedral, and another journalist comparing the opening of an apple store to a revivalist prayer meeting.  Nothing scientific here - just a story looking for some self-confirming quotes.

I agree we know little or what MRIs actually are showing us. The why ro how however really is completely unknown.

[Berkut]

I left this alone at first, but since the thread keeps getting posts...

what a load of horseshit!  The source is not some academic journal (now that would be interesting), but is a BBC documentary called "Secrets of Superbrands".  Their "proof" is comparing MRIs - okay interesting, but we know little or what MRIs actually are showing us.  So brains of people who identify as religious are similar in some respect to people who identify as being Apple fans.  The why ro how however is completely unknown.

Then the rest of the article is where the real crap starts flowing.  They go from the vaguely scientific MRIs to one journalist comparing an Apple store to a cathedral, and another journalist comparing the opening of an apple store to a revivalist prayer meeting.  Nothing scientific here - just a story looking for some self-confirming quotes.

I agree we know little or what MRIs actually are showing us. The why ro how however really is completely unknown.

It is interesting how the Apple fanatic gets all frothing and incoherent when his brand is perceived to be under some kind of "attack", even when said attack is strictly observational in nature.

[Malthus]

I left this alone at first, but since the thread keeps getting posts...

what a load of horseshit!  The source is not some academic journal (now that would be interesting), but is a BBC documentary called "Secrets of Superbrands".  Their "proof" is comparing MRIs - okay interesting, but we know little or what MRIs actually are showing us.  So brains of people who identify as religious are similar in some respect to people who identify as being Apple fans.  The why ro how however is completely unknown.

Then the rest of the article is where the real crap starts flowing.  They go from the vaguely scientific MRIs to one journalist comparing an Apple store to a cathedral, and another journalist comparing the opening of an apple store to a revivalist prayer meeting.  Nothing scientific here - just a story looking for some self-confirming quotes.

Your Apple fanaticism must be blinding you - to the fact that any serious response to the bullshit pseudo-science "theory" in the OP is, predictably, going to result in you being trolled. 

[Razgovory]

What a strange thing to research.

I think it's an interesting & relevant topic from several angles.  Though, while I enjoy mocking iFanbois I suspect that there are other brands or non-religious causes that would give similar results.

Of course - the point isn't that Apple fanatics are unique. There is nothing "special" about Apple fundies. The point is just that fundyism, while typically religious in nature, is not actually a fundamentally religious phenomenon.

It is of no great surprise that the Apple fanbois are irrational about their allegiance in a very similar fashion to how religious fanatics are irrational.

What are you fanatical and irrational about?

[DGuller]

Oooh, I know, I know.

[HVC]

I left this alone at first, but since the thread keeps getting posts...

what a load of horseshit!  The source is not some academic journal (now that would be interesting), but is a BBC documentary called "Secrets of Superbrands".  Their "proof" is comparing MRIs - okay interesting, but we know little or what MRIs actually are showing us.  So brains of people who identify as religious are similar in some respect to people who identify as being Apple fans.  The why ro how however is completely unknown.

Then the rest of the article is where the real crap starts flowing.  They go from the vaguely scientific MRIs to one journalist comparing an Apple store to a cathedral, and another journalist comparing the opening of an apple store to a revivalist prayer meeting.  Nothing scientific here - just a story looking for some self-confirming quotes.

Sounds liek something a fanatic would say when confronted with his fanatasism

i don't care if other have made the joke already