Romney: 47% of Americans are losers, don't care about 'em

[Phillip V]

The Romney campaign is now at its worst point since Mitt was being battered in the primaries season. They need to start thinking different this current weekend. Besides trying to make this Wednesday's presidential debate a a game-changer, they need to rethink the campaign's strategy and tactics. I keep hearing them say the focus needs to be on the economy, but the economy is not bad enough to win on that alone. They would need a coming recession and/or unemployment reaching back towards 9% in order to win on that.

Further, most of the ads and messages I see coming out the Romney campaign are negative, usually about Obama's handling of the economy. As I mentioned above: 1. The economy is not bad enough, but also 2. People want positive character and culture fluff. I search the mittromney YouTube channel in vain: http://www.youtube.com/user/mittromney/videos?view=0

It's not too hard. Many Americans admire Obama's family and biography. The only book Romney wrote---besides one about the Olympics---is boring as hell. Nobody cares about a book full of patriot-spun policies.

Create Hollywood-quality ads about:
- raising 5 sons
- father's poor family immigrating from Mexico
- father's rescue of the auto industry
- father's failure as a Presidential candidate due to speaking out against the Vietnam War
- mother's failure as a Senate candidate due to being a woman
- lifelong marriage with Ann since high school
- Ann's various health problems
- two years of being a young missionary in France, including his near-death car crash and learning a new language
- the pressure and fear of starting a new company (Bain Capital) at age 33
- building a new church (Mormon temple in Massachusetts)
- rescuing the 2002 Winter Olympics
- working with Democratic legislators to balance the budget in Massachusetts all four years
- being the first and only Governor to bring universal healthcare to his state

Then do the same for the VP arm of the campaign concerning Paul Ryan's biography, such as the early death of his father, etc.

There is plenty of material for the Romney and Ryan campaign to work with. The Obama = FAIL stuff is not going to work unless the President is utterly failing in real life. He's still too cool.

Obama is now at his polling high point, a narrow popular---but decisive electoral---lead. Romney would have to win all the toss-up states where he is polling within the margin-of-error. Even Ohio now has Obama up by over 5 points, and North Carolina is not safe. Yet, Romney was seen campaigning in Pennsylvania this week where Obama is up by almost 10 points.



Obama is also beating Romney in the money race. Not only has he vastly outspent Romney for the past year building a huge lead in field offices and ad time, but he still possesses a much larger campaign chest for direct spending. September is seeing the Democratic NC and affiliated Super PACs now also getting the big million-dollar checks that the Republicans enjoyed.

[Eddie Teach]

Create Hollywood-quality ads about:

- two years of being a young missionary in France, including his near-death car crash and learning a new language
- building a new church (Mormon temple in Massachusetts)

Yes, he should definitely run on this. 

[HVC]

- father's failure as a Presidential candidate due to speaking out against the Vietnam War
- mother's failure as a Senate candidate due to being a woman

so his family is used to not attaining political offices? Good, they'll know how to comfort him when he loses :p

[CountDeMoney]

- working with Democratic legislators to balance the budget in Massachusetts all four years
- being the first and only Governor to bring universal healthcare to his state

Real base winners there.  That's exactly what his party wants to hear.

[Phillip V]

- working with Democratic legislators to balance the budget in Massachusetts all four years
- being the first and only Governor to bring universal healthcare to his state

Real base winners there.  That's exactly what his party wants to hear.

Run the ads in markets where he can win the middle.

[HVC]

- working with Democratic legislators to balance the budget in Massachusetts all four years
- being the first and only Governor to bring universal healthcare to his state

Real base winners there.  That's exactly what his party wants to hear.

Run the ads in markets where he can win the middle.

and when the other areas hear about these ads he'll lose core support.

[sbr]

Create Hollywood-quality ads about:
- raising 5 sons
- father's poor family immigrating from Mexico
- father's rescue of the auto industry
- father's failure as a Presidential candidate due to speaking out against the Vietnam War
- mother's failure as a Senate candidate due to being a woman
- lifelong marriage with Ann since high school
- Ann's various health problems

I don't think any of those will move the meter much now.  Maybe at the start of the campaign but not likely now.

- two years of being a young missionary in France, including his near-death car crash and learning a new language

Yes please, campaign on being practically French.  We love the French, right?

- the pressure and fear of starting a new company (Bain Capital) at age 33

Bain is hurting him more than helping him at this point, I think.

- building a new church (Mormon temple in Massachusetts)

Not sure he wants too focus much on his religion, could be a negative.  Though less of a negative than Obama being Muslim.

- rescuing the 2002 Winter Olympics

How many millions/billions was his government bail-out there?

- working with Democratic legislators to balance the budget in Massachusetts all four years

Massachusettes has a balanaced budget amendment.  Governmental fees skyrocketed during his administration.

- being the first and only Governor to bring universal healthcare to his state

Not sure he wants to take credit for creating and implementing the Jobs Killing Health Care Act before the Anti-Christ took it Federal.

[Phillip V]

- father's failure as a Presidential candidate due to speaking out against the Vietnam War
- mother's failure as a Senate candidate due to being a woman

so his family is used to not attaining political offices? Good, they'll know how to comfort him when he loses :p

Mother ad will show he is pro-woman for their power advancement and that he personally understands discrimination against females having been on the campaign trail for his mother.


Father ad will rub off some conviction on him and possibly anti-war understanding.

[Phillip V]

- working with Democratic legislators to balance the budget in Massachusetts all four years
- being the first and only Governor to bring universal healthcare to his state

Real base winners there.  That's exactly what his party wants to hear.

Run the ads in markets where he can win the middle.

and when the other areas hear about these ads he'll lose core support.

Core supporters (both Democrat and Republican) have a tendency to look the other way when their candidate does non-base pleasing things. After all, any large number of Democrats staying home because Obama tripled the number of troops in disastrous Afghanistan and ordered the assassination of an American citizen without trial?

[Phillip V]

Look, Romney is already losing the character/story game. Severely. Actually creating/spending message/ad time on character/story can't do any worse than what is already happening to him from opposition messaging and his own gaffes. The current "Obama is fail" strategy won't work unless the country has a recession or other major loss. See how Kerry was defeated.

[Eddie Teach]

Not sure he wants too focus much on his religion, could be a negative.  Though less of a negative than Obama being Muslim.

Not really, Obama's being Muslim causes Republican voters to vote against him; Romney's being Mormon will cause Republican voters to stay home.

[Phillip V]

Not sure he wants too focus much on his religion, could be a negative.  Though less of a negative than Obama being Muslim.

Not really, Obama's being Muslim causes Republican voters to vote against him; Romney's being Mormon will cause Republican voters to stay home.

Mormonism has been a non-issue. Polls show that Romney now has the same amount of evangelical support that Bush II had, a recovery from McCain's numbers.

Architects of the 2004 evangelical turnout that boosted Bush II have returned to try and do the same for Romney: http://www.nytimes.com/2012/09/23/us/politics/ralph-reed-hopes-to-nudge-mitt-romney-to-a-victory.html

[MadImmortalMan]

Mormonism will help Romney in Nevada. There are only two kinds of GOP here. Mormons and Libertarians.

[Razgovory]

I don't think shifting to the middle will help Romney that much.  He already has a reputation as a guy who will say anything to get elected.  Conservatives don't seem to fully believe shift to the right is sincere (which it probably isn't), and watching Romney closely for moving away from political orthodoxy.

[Phillip V]

I don't think shifting to the middle will help Romney that much.  He already has a reputation as a guy who will say anything to get elected.  Conservatives don't seem to fully believe shift to the right is sincere (which it probably isn't), and watching Romney closely for moving away from political orthodoxy.

His professed policies would not change, just the commercials.