Micro$oft seeks patent for basing avatars on health data,weight,mental states...

[Syt]

The patent:
http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220090309891%22.PGNR.&OS=DN/20090309891&RS=DN/20090309891

The Slashdot article:
http://games.slashdot.org/article.pl?sid=09/12/18/1649253

"A newly disclosed Microsoft patent application — Avatar Individualized by Physical Characteristic — takes aim at fat people, proposing to generate fat avatars in gaming environments for individuals whose health records indicate they're overweight, limiting their game play, and even banning them. From the patent application: 'An undesirable body weight could be reflected in an overweight or underweight appearance for the avatar. Only requisite health levels are allowed to compete in a certain competition level. A dedicated gamer could exercise for a period of time until his health indicator gadget shows a sufficiently high health/health credit in order to allow reentering the avatar environment.' Linking one's gaming avatar to one's physique, explains Microsoft, will produce healthy and virtuous behaviors in individuals. Microsoft also proposes shaping gaming experiences by using 'psychological and demographic information such as education level, geographic location, age, sex, intelligence quotient, socioeconomic class, occupation, marital/relationship status, religious belief, political affiliation, etc.'"

Further from the application:

An avatar generator for a virtual environment reflects a physiological characteristic of the user, injecting a degree of reality into the capabilities or appearance. Thereby, many of the incentives of the real world are replicated in a virtual environment. Physiological data that reflect a degree of health of the real person can be linked to rewards of capabilities of a gaming avatar, an amount of time budgeted to play, or a visible indication. Thereby, people are encouraged to exercise. Physiological data that reflect the health and perhaps also mood also improve social interaction in virtual environments. People seeking to meet and become acquainted with particular types of people are not thwarted by the artificiality of avatars. The physiological data can be gleaned from a third party health data collection repository, a healthcare smart card, a real-time physiological sensor (e.g., blood pressure, heart rate, blood glucose, peak flow, pedometer, etc.)

[MadImmortalMan]

Heh. Right. 

[Iormlund]

Great comments at /. . I'd quote them, but there's just too many.

[Eddie Teach]

Ethical considerations aside, I don't think there's much of a market for this.