Japan Ripe for Conquest

[Habbaku]

http://edition.cnn.com/2009/WORLD/asiapcf/06/05/japan.herbivore.men/index.html?iref=mpstoryview

They are young, earn little and spend little, and take a keen interest in fashion and personal appearance -- meet the "herbivore men" of Japan.

Author and pop culture columnist Maki Fukasawa coined the term in 2006 in a series of articles on marketing to a younger generation of Japanese men. She used it to describe some men who she said were changing the country's ideas about just what is -- and isn't -- masculine.

"In Japan, sex is translated as 'relationship in flesh,'" she said, "so I named those boys 'herbivorous boys' since they are not interested in flesh."

Typically, "herbivore men" are in their 20s and 30s, and believe that friendship without sex can exist between men and women, Fukasawa said.

The term has become a buzzword in Japan. Many people in Tokyo's Harajuku neighborhood were familiar with "herbivore men" -- and had opinions about them.

Shigeyuki Nagayama said such men were not eager to find girlfriends and tend to be clumsy in love, and he admitted he seemed to fit the mold himself.

"My father always asks me if I got a girlfriend. He tells me I'm no good because I can't get a girlfriend."

Midori Saida, a 24-year-old woman sporting oversized aviators and her dyed brown hair in long ringlets, said "herbivore men" were "flaky and weak."

"We like manly men," she said. "We are not interested in those boys -- at all."

Takahito Kaji, 21, said he has been told he is "totally herbivorous."

"Herbivorous boys are fragile, do not have a stocky body -- skinny."

Fukasawa said Japanese men from the baby boomer generation were typically aggressive and proactive when it came to romance and sex. But as a result of growing up during Japan's troubled economy in the 1990s, their children's generation was not as assertive and goal-oriented. Their outlook came, in part, from seeing their fathers' model of masculinity falter even as Japanese women gained more lifestyle options.

Former CNN intern Junichiro Hori, a self-described herbivore, said the idea goes beyond looks and attitudes toward sex.

"Some guys still try to be manly and try to be like strong and stuff, but you know personally I'm not afraid to show my vulnerability because being vulnerable or being sensitive is not a weakness."

Older generations of Japanese men are not happy about the changes. At a bar frequented by businessmen after work, one man said: "You need to be carnivorous when you make decisions in your life. You should be proactive, not passive."

Fukasawa said the group does not care so much about making money -- a quality tied to the fact that there are fewer jobs available during the current global economic recession.

Japan's economy recently saw its largest-ever recorded contraction and has shrunk for four straight quarters. Blue chip companies Sony, Panasonic, Toyota and Nissan all reported losses in May, and most are forecasting the same for the current fiscal year. Though still low by international standards, Japan's reported 5 percent unemployment is the highest since 2003.

Passerby were amazed at the unusually large amounts of blood.

Hori agreed economics has played a role. When he finished university, "a lot of my friends were trying to work for a big company that pays well and I wasn't interested in that. I am kind of struggling financially and my father is not very happy about it," he said.

Fukasawa estimated some 20 percent of men are what she would call "herbivorous" and said their attitudes were influencing others. Indeed, she said, it was a return to the norm for Japanese men, rather than a departure.

"It was after World War II and the post-war economic growth that Japanese men gained the reputation as a sex animal through the competition with the West. Looking back beyond that time, older literature talks a lot about men with the kind of character we see in the herbivorous boys."

Will these men simply grow out of this? Fukasawa said it was anyone's guess.

Some of them may, but Japan's image of masculinity is nonetheless changing.

"The men in dark suits are changing, too," she said. "Today's young people in dark suits are different from the baby boomers in dark suits. They are evolving, too."

Men : emasculated.  Women?

http://mdn.mainichi.jp/mdnnews/national/news/20090613p2a00m0na027000c.html

Young women are flocking to significant landmarks from the Warring States period, and college girls are buying up samurai-themed products. Sales of historical books are up, and there have been efforts to revive the publication of paperbacks on warlords. Behind this craze is the surge in "reki-jo" or "history girls." But why now?

On weekends, Jidai Shobo, a bookstore specializing in historical books in Tokyo's Chiyoda Ward, is packed with groups of young women. Most of the shop's customers were men when it first opened in February 2006, but by last year, half were women, of which around 90 percent are in their 20s and 30s.

Stationery and mobile phone accessories with family crests of feudal lords line the shelves, with figurines of Sanada Yukimura, the most popular of the warlords, and others also for sale. "I like Kato Kiyomasa," says customer Izumi Sekine, 34, of a warlord who served the shogun Tokugawa Ieyasu. "There's an almost picture-perfect masculinity about him."

In August 2008, the Kojuro Plaza opened in the city of Shiroishi in Miyagi Prefecture, home of Katakura Kojuro, a senior retainer of the 17th century warlord Date Masamune. Sales of Kojuro-related goods subsequently exceeded 100,000 yen on some days. Visitors to Shiroishi Castle during the week-long holiday in May jumped to 135 percent compared to the previous year, and most recent visitors have been young women, according to city officials. The tourist center in Ueda, Sanada Yukimura's hometown in Nagano Prefecture, has also enjoyed a jump in sales.

The publishing business has felt the effects of this boom as well. Monthly magazine "Rekishi kaido" ("History way") had a circulation of less than 70,000 copies five years ago; now it sees sales of 120,000 copies.

"The proportion of female readers has gone up from 15 percent of total readers to 40 percent," says editor-in-chief Kiyotaka Tatsumoto. The magazine's publisher, PHP Institute, revived publication of the biographies of warlords Date Masamune (1567-1636) and Uesugi Kenshin (1530-1578) in late March this year, and plans to revive publication of the biographies of Hosokawa Tadaoki (1563-1646) and Gamo Ujisato (1556-1595) due to popular demand.

More unorthodox products have seen a boost in sales as well. There is a constant shortage in stock of Sido brand underwear or men's "armor" underwear, which cost a considerable 9,240 a pair. According to Tokyo-based manufacturer Rogin, about 80 percent of buyers are women.

"As a result of the history boom, our underwear seems to have gained popularity as gifts," says Rogin president Shiro Nogi. "We're planning to come out with a women's line, too."

So how do "reki-jo" differ from the original history buffs, who were mostly middle-aged men? "In general, men relate battles and the management styles of warlords back to their own corporate environments, and try to use whatever they lessons they can to improve their own work lives," says Tetsuo Owada, a professor emeritus at Shizuoka University who has written over 100 books on the Warring States period. "But for women, it's more about the admiration they feel towards the warlords' approach to their lives." Owada adds that this may be a backlash against what they see as the selfishness of political and financial leaders today.

Meanwhile, researcher Tetsuaki Higashida from the Dentsu Communication Institute suggests that women are attracted to the masculinity of these warlords, compared to the more passive modern men that they know. "Gender role reversals have been taking place, with men cooking and women playing golf," he says. "It's not unacceptable nowadays for women to take an interest in warlords, which used to be an area of interest reserved for men."

Very yes.

[Martinus]

Young men, interested in fashion, personal appearance, and friendship but no sex with girls? We call it "gay".

[Neil]

Young men, interested in fashion, personal appearance, and friendship but no sex with girls? We call it "gay".

They don't seem to be homosexuals.  And so long as they aren't having sex with men, they will continue to be civilized humans.

[CountDeMoney]

Oh dear God.

[Neil]

Oh dear God.

The amazing thing is that they're just like you.

[Barrister]

Oh dear God.

The amazing thing is that they're just like you.

[jimmy olsen]

http://mdn.mainichi.jp/mdnnews/national/news/20090613p2a00m0na027000c.html

Young women are flocking to significant landmarks from the Warring States period, and college girls are buying up samurai-themed products. Sales of historical books are up, and there have been efforts to revive the publication of paperbacks on warlords. Behind this craze is the surge in "reki-jo" or "history girls." But why now?

On weekends, Jidai Shobo, a bookstore specializing in historical books in Tokyo's Chiyoda Ward, is packed with groups of young women. Most of the shop's customers were men when it first opened in February 2006, but by last year, half were women, of which around 90 percent are in their 20s and 30s.

Stationery and mobile phone accessories with family crests of feudal lords line the shelves, with figurines of Sanada Yukimura, the most popular of the warlords, and others also for sale. "I like Kato Kiyomasa," says customer Izumi Sekine, 34, of a warlord who served the shogun Tokugawa Ieyasu. "There's an almost picture-perfect masculinity about him."

In August 2008, the Kojuro Plaza opened in the city of Shiroishi in Miyagi Prefecture, home of Katakura Kojuro, a senior retainer of the 17th century warlord Date Masamune. Sales of Kojuro-related goods subsequently exceeded 100,000 yen on some days. Visitors to Shiroishi Castle during the week-long holiday in May jumped to 135 percent compared to the previous year, and most recent visitors have been young women, according to city officials. The tourist center in Ueda, Sanada Yukimura's hometown in Nagano Prefecture, has also enjoyed a jump in sales.

The publishing business has felt the effects of this boom as well. Monthly magazine "Rekishi kaido" ("History way") had a circulation of less than 70,000 copies five years ago; now it sees sales of 120,000 copies.

"The proportion of female readers has gone up from 15 percent of total readers to 40 percent," says editor-in-chief Kiyotaka Tatsumoto. The magazine's publisher, PHP Institute, revived publication of the biographies of warlords Date Masamune (1567-1636) and Uesugi Kenshin (1530-1578) in late March this year, and plans to revive publication of the biographies of Hosokawa Tadaoki (1563-1646) and Gamo Ujisato (1556-1595) due to popular demand.

More unorthodox products have seen a boost in sales as well. There is a constant shortage in stock of Sido brand underwear or men's "armor" underwear, which cost a considerable 9,240 a pair. According to Tokyo-based manufacturer Rogin, about 80 percent of buyers are women.

"As a result of the history boom, our underwear seems to have gained popularity as gifts," says Rogin president Shiro Nogi. "We're planning to come out with a women's line, too."

So how do "reki-jo" differ from the original history buffs, who were mostly middle-aged men? "In general, men relate battles and the management styles of warlords back to their own corporate environments, and try to use whatever they lessons they can to improve their own work lives," says Tetsuo Owada, a professor emeritus at Shizuoka University who has written over 100 books on the Warring States period. "But for women, it's more about the admiration they feel towards the warlords' approach to their lives." Owada adds that this may be a backlash against what they see as the selfishness of political and financial leaders today.

Meanwhile, researcher Tetsuaki Higashida from the Dentsu Communication Institute suggests that women are attracted to the masculinity of these warlords, compared to the more passive modern men that they know. "Gender role reversals have been taking place, with men cooking and women playing golf," he says. "It's not unacceptable nowadays for women to take an interest in warlords, which used to be an area of interest reserved for men."

HOT

[Palisadoes]

Typically, "herbivore men" are in their 20s and 30s, and believe that friendship without sex can exist between men and women, Fukasawa said.

Fukasawa!?

Seriously though... what kind of men are these!? This seems like Japan is catching up with that whole "metrosexual" thing.

[Monoriu]

It's Japan.  They have a new trend every few months.  Very soon they'll forget all these and make up new terms. 

[Martinus]

Oh dear God.

The amazing thing is that they're just like you.

[Martinus]

Young men, interested in fashion, personal appearance, and friendship but no sex with girls? We call it "gay".

They don't seem to be homosexuals.  And so long as they aren't having sex with men, they will continue to be civilized humans.

Well, neither am I.

[Josquius]

Typically, "herbivore men" are in their 20s and 30s, and believe that friendship without sex can exist between men and women, Fukasawa said.

The very thought of such a thing! Oh noes!

[DisturbedPervert]

Typically, "herbivore men" are in their 20s and 30s, and believe that friendship without sex can exist between men and women, Fukasawa said.

[Ed Anger]

Tim's dream room. 

[Neil]

Young men, interested in fashion, personal appearance, and friendship but no sex with girls? We call it "gay".

They don't seem to be homosexuals.  And so long as they aren't having sex with men, they will continue to be civilized humans.

Well, neither am I.

But you have.  You are uncivilized.