The AI dooooooom thread

[Josquius]

I missed that link. But yes. Its back end stuff that is used by basically everyone in online advertising. If you see an ad online and you're not on facebook, twitter, amazon, or some other walled garden.... then it's probably a google ad.

Do you think Google is overcharging advertisers to use this exchange and these servers?

Do you think breaking up Google would solve this problem?

I've no idea on costs. I've worked in marketing adjacent areas but not in that side of things.
But for sure one company absolutely dominating the market to such a degree is not healthy.
Breaking up Google would indeed weaken the power they can bring to bare and give would've competitors a chance - as I say even meta failed when it had a try let alone a startup.

[Admiral Yi]

I've no idea on costs. I've worked in marketing adjacent areas but not in that side of things.
But for sure one company absolutely dominating the market to such a degree is not healthy.
Breaking up Google would indeed weaken the power they can bring to bare and give would've competitors a chance - as I say even meta failed when it had a try let alone a startup.

Well that's the thing.  As Joan pointed out, traditional monopoly analysis examines the companies ability to extract rents, to charge higher than the free market price.  When talking about monopolies "not healthy" means exactly that.

Discussions of "power" tend to be circular.  They have power because they are a monopoly.  They are a monopoly because they have power.  Have you considered the possibility they are just better?  From the link I posted Meta has close to Google's share of online advertising.  Ergo they have roughly the same "power."  It's not logical that they failed to compete with Google in ad exchange or publisher ad server (whatever that is) because they had less power.