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General Category => Off the Record => Topic started by: Malthus on September 01, 2011, 01:52:42 PM

Title: Going that Extra Mile ...
Post by: Malthus on September 01, 2011, 01:52:42 PM
Really, I would have thought this would make the ad campaign *more* effective. Maybe it's intentional.  :D

QuoteHong Kong (CNN) -- A sex scandal that recently put Cathay Pacific into a tailspin is now causing more turmoil for the Hong Kong-based airline.

The carrier launched an investigation last week after explicit photos, purportedly showing a sex act involving a male and female employee in a plane's cockpit, were published in newspapers and online.

The embarrassing episode has now affected Cathay's newest phase of its "People and Service" marketing campaign, which uses the catchphrase "the team who go the extra mile to make you feel special."

http://www.cnn.com/2011/WORLD/asiapcf/08/15/cathay.scandal/index.html?iref=obinsite
Title: Re: Going that Extra Mile ...
Post by: Cecil on September 01, 2011, 02:12:28 PM
Worthless without pics.  :mad:
Title: Re: Going that Extra Mile ...
Post by: Valmy on September 01, 2011, 02:15:34 PM
I do not get the scandal.  Two employees of this airline hooked up in the cockpit and somebody snapped some pictures.  Why couldn't that happen to any airline?  Two employees behaving badly means the whole airline is in trouble?

Or did the airline itself stage this and it backfired?  Huh?
Title: Re: Going that Extra Mile ...
Post by: Malthus on September 01, 2011, 02:19:16 PM
Quote from: Valmy on September 01, 2011, 02:15:34 PM
I do not get the scandal.  Two employees of this airline hooked up in the cockpit and somebody snapped some pictures.  Why couldn't that happen to any airline?  Two employees behaving badly means the whole airline is in trouble?

Or did the airline itself stage this and it backfired?  Huh?

The idea is that it would lead the slogan to be lampooned and ridiculed.

Of course, the whole thing may be intentional, to create interest.  :D
Title: Re: Going that Extra Mile ...
Post by: The Brain on September 01, 2011, 02:38:57 PM
Quote from: Valmy on September 01, 2011, 02:15:34 PM
I do not get the scandal.  Two employees of this airline hooked up in the cockpit and somebody snapped some pictures.  Why couldn't that happen to any airline?  Two employees behaving badly means the whole airline is in trouble?

Or did the airline itself stage this and it backfired?  Huh?

Elaborate.
Title: Re: Going that Extra Mile ...
Post by: Valmy on September 01, 2011, 02:44:18 PM
Quote from: The Brain on September 01, 2011, 02:38:57 PM
Quote from: Valmy on September 01, 2011, 02:15:34 PM
I do not get the scandal.  Two employees of this airline hooked up in the cockpit and somebody snapped some pictures.  Why couldn't that happen to any airline?  Two employees behaving badly means the whole airline is in trouble?

Or did the airline itself stage this and it backfired?  Huh?

Elaborate.

Explain.
Title: Re: Going that Extra Mile ...
Post by: The Brain on September 01, 2011, 02:50:48 PM
Quote from: Valmy on September 01, 2011, 02:44:18 PM
Quote from: The Brain on September 01, 2011, 02:38:57 PM
Quote from: Valmy on September 01, 2011, 02:15:34 PM
I do not get the scandal.  Two employees of this airline hooked up in the cockpit and somebody snapped some pictures.  Why couldn't that happen to any airline?  Two employees behaving badly means the whole airline is in trouble?

Or did the airline itself stage this and it backfired?  Huh?

Elaborate.

Explain.

What does it matter if it could happen to any airline?

An airline whose safety culture is so poor that two employees have sex in the cockpit may reasonably be in trouble IMHO. Why wouldn't it be?
Title: Re: Going that Extra Mile ...
Post by: Razgovory on September 01, 2011, 03:27:12 PM
Quote from: Valmy on September 01, 2011, 02:15:34 PM
I do not get the scandal.  Two employees of this airline hooked up in the cockpit and somebody snapped some pictures.  Why couldn't that happen to any airline?  Two employees behaving badly means the whole airline is in trouble?

Or did the airline itself stage this and it backfired?  Huh?

It's Asia.  Several people will have to kill themselves and their children will live lives of shame because of this.
Title: Re: Going that Extra Mile ...
Post by: Martinus on September 01, 2011, 03:30:14 PM
Quote from: Valmy on September 01, 2011, 02:15:34 PM
I do not get the scandal.  Two employees of this airline hooked up in the cockpit and somebody snapped some pictures.  Why couldn't that happen to any airline?  Two employees behaving badly means the whole airline is in trouble?

Or did the airline itself stage this and it backfired?  Huh?

They dishonored their families' ancestors' ghosts or something, probably.
Title: Re: Going that Extra Mile ...
Post by: Eddie Teach on September 01, 2011, 03:37:41 PM
You haven't lived until you've had sex while flying a plane.
Title: Re: Going that Extra Mile ...
Post by: The Brain on September 01, 2011, 03:38:59 PM
Quote from: Peter Wiggin on September 01, 2011, 03:37:41 PM
You haven't lived until you've had sex while flying a plane.

^_^
Title: Re: Going that Extra Mile ...
Post by: Ideologue on September 01, 2011, 03:45:55 PM
Quote from: Peter Wiggin on September 01, 2011, 03:37:41 PM
You haven't lived until you've had sex while flying a strategic bomber.
Title: Re: Going that Extra Mile ...
Post by: Habsburg on September 01, 2011, 03:47:34 PM
You know I never got the Korean Air ads.

Giant caucasian model ladies eating fruit over various destinations.
Cut to Three Giant Korean Model walking weird over the Inchon Airport Hub.

Back to a Giant caucasian model couple eating fruit.

"Korean Air, excellence inflight"

Why don't you show me your First Class Sleeper Seats? 
Giant models giving lesbian death stares don't get me on your flights.
Title: Re: Going that Extra Mile ...
Post by: The Brain on September 01, 2011, 03:49:00 PM
Quote from: Habsburg on September 01, 2011, 03:48:29 PM
Quote from: Habsburg on September 01, 2011, 03:47:34 PM
You know I never got the Korean Air ads.

Giant caucasian model ladies eating fruit over various destinations.
Cut to Three Giant Korean Model walking weird over the Inchon Airport Hub.

Back to a Giant caucasian model couple eating fruit.

"Korean Air, excellence inflight"

Why don't you show me your First Class Sleeper Seats? 
Giant models giving lesbian death stares don't get me on your flights.
Title: Re: Going that Extra Mile ...
Post by: Admiral Yi on September 01, 2011, 03:50:24 PM
So go ahead and fly Northwest with their Bella Abzug looking stewardesses Habs.
Title: Re: Going that Extra Mile ...
Post by: Habsburg on September 01, 2011, 03:50:34 PM
Danke.  :lol:
Title: Re: Going that Extra Mile ...
Post by: Habsburg on September 01, 2011, 03:55:10 PM
Quote from: Admiral Yi on September 01, 2011, 03:50:24 PM
So go ahead and fly Northwest with their Bella Abzug looking stewardesses Habs.

Lol, no kidding, or the United cabin crews.  :bleeding:

The gryls may be beautiful, but the (uber expensive) ad shows me nothing of the product.
So I stick with Singapore, or Thai.  :)
Title: Re: Going that Extra Mile ...
Post by: MadImmortalMan on September 01, 2011, 03:57:49 PM
Quote from: Habsburg on September 01, 2011, 03:47:34 PM
Giant models giving lesbian death stares don't get me on your flights.

Apparently, I'm the target audience for Korean Air.
Title: Re: Going that Extra Mile ...
Post by: crazy canuck on September 01, 2011, 03:58:48 PM
Quote from: MadImmortalMan on September 01, 2011, 03:57:49 PM
Quote from: Habsburg on September 01, 2011, 03:47:34 PM
Giant models giving lesbian death stares don't get me on your flights.

Apparently, I'm the target audience for Korean Air.

I must take some blame as well.