Just heard on a BBC podcast an advertising expert say we now watch 47 tv adverts a day, compared with 33 in 2002. And that's discounting ads people fast-forward/jump using tivo/pvrs :gasp:
So how many adverts do you watch a day ?
How much advertising material do you 'consume' and to watch extent do you thing it affects you behaviour ?
Well I only watch DVDs and BBC4, so I don't get to see any adverts apart from those anti-piracy ones. I'm not a pirate so maybe they are working :D
In print I get the Spectator and The Economist delivered. I can't even remember what the Speccie advertises. In The Economist there are adverts from posh watch companies, large banks, oil companies and IT.......can't say I respond to them, don't even have a watch.
To get my attention a firm would need a good internet presence. So, I might google "strong decent quality sofas", getting your firm top of the results would probably be good news for a sofa retailer.
I don't have a TV.
I like the Allstate Mayhem ads. Still haven't switched insurance to Allstate.
Also, the Opulence, I haz it guy.
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I rarely ever watch TV. Most ads I see are on the Internet and I'm not interested in "One weird trick to make you lose weight". I don't go in for those one trick ponies.
I don't think I watched much tv at all in 2002. Maybe Friends and Frasier and whatever show came in between.
http://www.youtube.com/watch?v=QTJXB1TXW0M
Quote from: Ed Anger on August 27, 2011, 08:19:40 AM
Also, the Opulence, I haz it guy.
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I like Mr. Cambodian drug lord, I'm So Little Why They Call Me The Whale.
Quote from: CountDeMoney on August 27, 2011, 12:34:10 PM
Quote from: Ed Anger on August 27, 2011, 08:19:40 AM
Also, the Opulence, I haz it guy.
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I like Mr. Cambodian drug lord, I'm So Little Why They Call Me The Whale.
The Russian has much hotter floozies.
Quote from: Admiral Yi on August 27, 2011, 12:39:16 PM
Quote from: CountDeMoney on August 27, 2011, 12:34:10 PM
Quote from: Ed Anger on August 27, 2011, 08:19:40 AM
Also, the Opulence, I haz it guy.
<---------
I like Mr. Cambodian drug lord, I'm So Little Why They Call Me The Whale.
The Russian has much hotter floozies.
And a tiny giraffe.
To answer the question, the one time time in my life I purchased something in response to an ad was when I set up an etrade account. I really liked the original baby ads. Except the golf one, which seemed mean and out of character.
I'll sometimes try those specialty meals fast food places are rolling out all the time.
I've no idea but of course it plays some role in purchasing decisions.
Food ads often make me hungry, but it's not that often that I actually buy the specific item advertised, or even from the specific vendor, although I may keep it in mind. It may have been more effective back when I ate things that actually get advertised.
What do you eat now.
Quote from: Razgovory on August 27, 2011, 04:13:19 PM
What do you eat now.
Ide eats the output of the Resse cup factory.
Quote from: mongers on August 27, 2011, 08:02:03 AM
Just heard on a BBC podcast an advertising expert say we now watch 47 tv adverts a day, compared with 33 in 2002. And that's discounting ads people fast-forward/jump using tivo/pvrs :gasp:
So how many adverts do you watch a day ?
How much advertising material do you 'consume' and to watch extent do you thing it affects you behaviour ?
I have no real idea of how many, but where it works its wonders is in the constant reminder that this or that exists. Tonight you can see "Mad Men" or you can see monkeys have sex, your choice.
And at some point you start looking for that one brand of dishwasher.
Having worked in the bidnis for a few years, my verdict is this: Advertising works. But not necessarily how we intended.
Quote from: Ed Anger on August 27, 2011, 05:29:00 PM
Quote from: Razgovory on August 27, 2011, 04:13:19 PM
What do you eat now.
Ide eats the output of the Resse cup factory.
There's a conveyor belt that ends at my face.
any belief that advertizing doesn't affect you is naive to the point of stupidity.
that said, I really have no idea to what extent. I don't watch TV.
Irritating advertising that uses the cliche formulas (shouting car dealers, over-emotive female presenters), makes me respond in an adverse way. even if the product is a good one. I like the creative ones. I want to strangle the QuiBids bitch.
Quote from: MadImmortalMan on August 27, 2011, 07:01:08 PM
Irritating advertising that uses the cliche formulas (shouting car dealers, over-emotive female presenters), makes me respond in an adverse way. even if the product is a good one. I like the creative ones. I want to strangle the QuiBids bitch.
http://www.youtube.com/watch?v=4sZuN0xXWLc
I'd buy from these guys.
I think people misinterpret what it means to be influenced by advertising. Most advertising is not really meant to get you to buy a product you do not otherwise need/want but rather to raise the brand awareness so next time you think about buying a specific product you go for the advertiser's brand and not that of a competitor. In that sense I believe I am fairly often swayed by advertising.
Quote from: Martinus on August 28, 2011, 03:44:57 AM
I think people misinterpret what it means to be influenced by advertising. Most advertising is not really meant to get you to buy a product you do not otherwise need/want but rather to raise the brand awareness so next time you think about buying a specific product you go for the advertiser's brand and not that of a competitor. In that sense I believe I am fairly often swayed by advertising.
That's it, yes.
Netflix for the win.
Quote from: Martinus on August 28, 2011, 03:44:57 AM
I think people misinterpret what it means to be influenced by advertising. Most advertising is not really meant to get you to buy a product you do not otherwise need/want but rather to raise the brand awareness so next time you think about buying a specific product you go for the advertiser's brand and not that of a competitor. In that sense I believe I am fairly often swayed by advertising.
Really?!
Really. I dont research stuff like washing machine powders or cleaning fluids - I just buy the name that sounds familiar for example.
Marty's post made me wonder: is the US the only country in the world with late night infomercials for rutebega peelers and solar powered egg poachers?
Quote from: Admiral Yi on August 28, 2011, 04:10:56 PM
Marty's post made me wonder: is the US the only country in the world with late night infomercials for rutebega peelers and solar powered egg poachers?
No, iirc there a several digital channels with this sort of set up too, but since I've migrated to catch-up / web based tv content I don't see them or any adverts.
Quote from: Admiral Yi on August 28, 2011, 04:10:56 PM
Marty's post made me wonder: is the US the only country in the world with late night infomercials for rutebega peelers and solar powered egg poachers?
They are here but at least to my generation they have been largely discredited, mainly by being tacky and also by being scammy back in the 90s. But I suppose people still buy shit from them.
sometimes they annoy me, often I tune them out, or channel surf. once in a blue moon an ad will amuse me.
Here ya go Mart:
http://www.infomercial-hell.com/
I recommend Santos Gold. I remember that one on TV.
Quote from: Martinus on August 28, 2011, 04:47:30 PM
Quote from: Admiral Yi on August 28, 2011, 04:10:56 PM
Marty's post made me wonder: is the US the only country in the world with late night infomercials for rutebega peelers and solar powered egg poachers?
They are here but at least to my generation they have been largely discredited, mainly by being tacky and also by being scammy back in the 90s. But I suppose people still buy shit from them.
They very much have that reputation here too. I`m shocked anyone would ever buy from them. Yet...they`re still going....
I was watching CNBC's thing on infomercials and here in the states, sales from infomercials increase during recessions.
The only TV I watch is sports and news. And I do little of that. So I would say I am not influenced by those TV adds.
But there is a lot of other advertising around in newspapers, radio, billboards, magazines etc. - I am probably influenced by that on some level.
Quote from: Ed Anger on August 29, 2011, 07:02:32 AM
I was watching CNBC's thing on infomercials and here in the states, sales from infomercials increase during recessions.
Maybe because programming is expensive to make, so networks supplement time slots with more infomercials?
Quote from: MadImmortalMan on August 29, 2011, 12:32:32 PM
Quote from: Ed Anger on August 29, 2011, 07:02:32 AM
I was watching CNBC's thing on infomercials and here in the states, sales from infomercials increase during recessions.
Maybe because programming is expensive to make, so networks supplement time slots with more infomercials?
People go out less so they watch more late night tv?
Quote from: Ed Anger on August 29, 2011, 07:02:32 AM
I was watching CNBC's thing on infomercials and here in the states, sales from infomercials increase during recessions.
I bet a lot of that is books and CDs on how to get rich instantly with no money down. My system works!
As a kid, I loved watching infomercials. And then desperately trying to persuade my parents to buy the shit. No dice. :(
Quote from: Admiral Yi on August 28, 2011, 04:10:56 PM
Marty's post made me wonder: is the US the only country in the world with late night infomercials for rutebega peelers and solar powered egg poachers?
No, we have the worst ones on too.
Tv Shop.
What a load of hot chocolate fudge.
I like the mega song compilation infomercials. Think one of them had Cuba Gooding Sr. (NFI who he was besides Jr's dad)
Quote from: Admiral Yi on August 29, 2011, 12:54:31 PM
Quote from: Ed Anger on August 29, 2011, 07:02:32 AM
I was watching CNBC's thing on infomercials and here in the states, sales from infomercials increase during recessions.
I bet a lot of that is books and CDs on how to get rich instantly with no money down. My system works!
by placing tiny ads in newspapers.
String, washing powder, what's the difference?