Ford's Indian Ads

[jimmy olsen]

I assume Languish's reaction will be different than Slate's! 

http://www.slate.com/blogs/xx_factor/2013/03/22/ford_india_should_probably_fire_its_ad_execs_for_depicting_bound_and_gagged.html

Ford India Needs to Fire Its Advertising Execs 

By Katy Waldman and Megan Wiegand
Posted Friday, March 22, 2013, at 2:19 PM

Today in horrible advertising ideas, Ford India plugs the cavernous trunk space of its Figo hatchback by depicting captive women stuffed inside. That's Silvio Berlusconi in the first image, leering at a troika of half-dressed model types. In the second ad, Paris Hilton seems to have kidnapped the Kardashians, one of whom is inexplicably wearing a bikini and high heels. As Autoblog points out, the campaign—which also features racecar driver Michael Schumacher with bound-and-gagged competitors—is being unveiled just a few days after the Indian parliament passed a major anti-rape law. Nice one, guys.

[CountDeMoney]

Hell, sold me.

[HVC]

the paris one is funny. the other one, ya not the best move.

[Neil]

Slate is bad for you, Tim.

At any rate, advertising has to work in their cultural millieu.  In India, kidnapping and sexual assault are pretty common, so there's no need to dance around it to appease a bunch of foreign imbeciles that write pseudo-intellectual nonsense without value on the internet.

[Zanza]

Would Indians know who Berlusconi or Hilton are?

[HVC]

probably the ones who could afford cars.