Most famous brand per U.S. state

[celedhring]

There are tons of Gino's in Spain.

[Zanza]

I would have thought that Microsoft is a bigger and more famous brand then Starbucks.

Microsoft isn't really a famous brand name though. "Windows" is however and I would guess it is more famous than Starbucks. You'll not find a single country in the world that doesn't have computers operating Windows, but you'll find plenty of countries that don't have Starbucks.

[Iormlund]

Which of these do you guys recognise (if any)?

From my stay at Poland this last few months, I recognise Tyskie (though I don't drink beer) and Zubrowka (I preferred a honey-flavored vodka which I will never be able to remember let alone pronounce).

[Valmy]

Which of these do you guys recognise (if any)?

Tyskie was the joke sponsor of my Poland AAR from 2003 but beyond that...

[Sheilbh]

Which of these do you guys recognise (if any)?

From my stay at Poland this last few months, I recognise Tyskie (though I don't drink beer) and Zubrowka (I preferred a honey-flavored vodka which I will never be able to remember let alone pronounce).

Krupnik?

[alfred russel]

Maryland   GEICO   The Government Employees Insurance Company is based out of Chevy Chase.

Granted, most of Maryland's biggest organizations are government, medical or financial, but because it's only a few blocks north of the DC line on Connecticut Avenue, they label the whole state with it?  That's the corporate brand?  What, nobody's ever heard of Black & Decker? Under Armour? Purdue?  Marriott?

Pfft, weak.

I do wonder about the methodology.  Even for WV, granted that there aren't all that many big companies headquartered there, I'd have thought that Gabriel Brothers, Go-Mart, Marquee Cinemas, and Tudor's Biscuit World would all be better know than Gino's (as someone said up-thread, its pizza is pretty crappy, though it used to be better before the mid-80's), and maybe Mister Bee Potato Chips and Blenko Glass, too.

I would think they used something like this to estimate brand value...

Take the market cap of the company, and then add to it the liabilities the company has. That gives you the enterprise value.

The enterprise value is equal to the fair value of the enterprise's assets. So you can start allocating. Cash is easy to estimate, are things like receivables and fixed assets.

Intangibles, including brand values, are more difficult. But a company like Microsoft has a lot intellectual property like patents that will get value allocated to them (in addition to having its brand value distributed to multiple streams). For companies like Starbucks and Dr. Pepper, their brand value is a lot more concentrated.

[Iormlund]

Which of these do you guys recognise (if any)?

From my stay at Poland this last few months, I recognise Tyskie (though I don't drink beer) and Zubrowka (I preferred a honey-flavored vodka which I will never be able to remember let alone pronounce).

Krupnik?

Maybe. I used to order it in English.

[dps]

Maryland   GEICO   The Government Employees Insurance Company is based out of Chevy Chase.

Granted, most of Maryland's biggest organizations are government, medical or financial, but because it's only a few blocks north of the DC line on Connecticut Avenue, they label the whole state with it?  That's the corporate brand?  What, nobody's ever heard of Black & Decker? Under Armour? Purdue?  Marriott?

Pfft, weak.

I do wonder about the methodology.  Even for WV, granted that there aren't all that many big companies headquartered there, I'd have thought that Gabriel Brothers, Go-Mart, Marquee Cinemas, and Tudor's Biscuit World would all be better know than Gino's (as someone said up-thread, its pizza is pretty crappy, though it used to be better before the mid-80's), and maybe Mister Bee Potato Chips and Blenko Glass, too.

I would think they used something like this to estimate brand value...

Take the market cap of the company, and then add to it the liabilities the company has. That gives you the enterprise value.

The enterprise value is equal to the fair value of the enterprise's assets. So you can start allocating. Cash is easy to estimate, are things like receivables and fixed assets.

Intangibles, including brand values, are more difficult. But a company like Microsoft has a lot intellectual property like patents that will get value allocated to them (in addition to having its brand value distributed to multiple streams). For companies like Starbucks and Dr. Pepper, their brand value is a lot more concentrated.

It says "most famous" brand, though.  Fame and value aren't the same thing at all.

[MadImmortalMan]

It says "most famous" brand, though.  Fame and value aren't the same thing at all.

They are if you're in marketing. 

[Valmy]

Sure Bank of America is a famous brand and it may be technically head quartered in North Carolina, but it was founded in San Francisco.  Hardly anybody thinks of it as a North Carolinian company.

[MadImmortalMan]

Sure Bank of America is a famous brand and it may be technically head quartered in North Carolina, but it was founded in San Francisco.  Hardly anybody thinks of it as a North Carolinian company.

Started as Bank of Italy. Seriously. In SF. 

[Admiral Yi]

Bank of America was bought out/merged with a NC bank, hence the HQ.

Nationsbank??  I'm guessing.

[MadImmortalMan]

Bank of America was bought out/merged with a NC bank, hence the HQ.

Nationsbank??  I'm guessing.

Wachovia maybe. Not sure now.

[CountDeMoney]

WellsFargo bought out Wachovia, IIRC.

[MadImmortalMan]

Ah. Then maybe Yi is right.